The Virtual City of the Spanish Chamber of Commerce in Colombia, developed and created by VIRTUAL4 (brand of the GCON4 group)
In this virtual world, you can see the stands of the different companies of the Board of Directors as well as a virtual auditorium, where presentations and meetings can be held with the different people who visit the virtual city. A pilot project that hopes to evolve and potentially grow, as the practical applications of this type of spaces are properly understood.
The Spanish Chamber of Commerce in Colombia innovates and tries to bring the current dynamics that are being analyzed and beginning to be implemented around new technologies closer to the business environment. In this way, each of the affiliated companies is allowed to have a virtual presence through a stand where information about the company and the services it can offer can be found.
One of the great advantages of this type of “Metaverse as a service” platform based on WebXR is that it does not require a predefined device or previously downloaded software applications, but can be accessed on the web using virtual reality glasses, a computer or mobile devices such as cell phones or tablets.
Regarding the innovative initiative, the directors of both organizations express:
"Thanks to our affiliate GCON4, through its brand VIRTUAL4, we are beginning to understand and assimilate concepts that new technologies provide us. This Virtual City is a pilot project that will allow us to approach in a practical way the usefulness of this type of space. We are delighted to have as an affiliate an entity specialized in this field like Virtual4."
“As members of the Chamber, it has been a pleasure for VIRTUAL4 to analyze, develop and create this new space for the Spanish Chamber of Commerce in Colombia, and to gradually help the business and educational sector to become familiar with these new spaces that are beginning to be incorporated into our reality and to understand their practical applications as communication and work tools.”
For B2B, these are excellent opportunities to start integrating these platforms as work tools in their teams, regardless of the department. They can serve as a showroom for a sales and marketing team. They can serve as a meeting and interview space for the HR department. A corporate space that can be used for hybrid events and press conferences.
A leisure place for all employees, etc. Without a doubt, a new stage in this digital era in which we live, which is worth exploring to better evaluate and assess its impact on our society, especially on Generations Z and Alpha who are the ones who are already really using them (in addition to already representing more than a third of the world’s population).
“These platforms for the B2C channel, also known as the proto-metaverse, offer users the opportunity to speak directly with brands in a different and, above all, more interactive way, using avatars and connecting a webcam in case they want to “humanize” the conversation. An opportunity to do real digital direct marketing and hear directly what our consumers and fans think and want from our companies/brands/products.”
“Within our GCON4 group, the VIRTUAL4 line was born with the aim of proposing innovative projects and solutions, from the field of different immersive technologies, to the different institutions that want to analyze the infinite possibilities they offer us, understand their capabilities, uses and take advantage of these new virtual spaces.”
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At Virtual4 we are specialists in the implementation of immersive technologies with social impact. We work on projects in different sectors such as education, health, environment, government, culture, among others, to positively impact our society.
If you want to know how your organization or company can use virtual reality for social transformation and align its mission with the SDGs and the 2030 Agenda, contact us here.
