Discover the 17 Sustainable Development Goals

The “Discover the 17 Sustainable Development Goals” project, in collaboration with the Red Cross Community of Madrid, is a traveling physical and virtual exhibition that introduces the SDGs to the citizens of Madrid in a unique and innovative way through immersive technologies.

At Virtual4, we handled the creativity, design, and production of inflatable spheres and roll-up banners that connect to two digital activations: one webAR activation that launched 17 videos detailing each of the SDGs, and an educational platform in the “metaverse” to present these audiovisual contents in an interactive, multi-user format.

As the exhibition is open to the general public, we used a webAR solution where users don’t need to download an app to view the content. Similarly, the “metaverse” platform runs directly in a web browser on a computer or mobile/tablet without requiring prior registration.

We will continue evolving this initial stage with the Red Cross Community of Madrid, incorporating new content with more immersive technologies to raise public awareness of the goals set for the 2030 Agenda.