Virtual City of the Official Chamber of Commerce of Spain in Colombia

At Virtual4, we developed the Virtual City of the Chamber of Commerce of Spain in Colombia as a pilot project for the various companies affiliated with the Chamber to begin understanding and familiarizing themselves with the practical applications of such spaces, which are already used in events, congresses, meetings, museums, education, etc.

These platforms for the B2C channel, also known as proto-metaverses, provide users with the opportunity to engage directly with brands in a different and more interactive way, using avatars and connecting webcams to “humanize” the conversation if desired.

One of the major advantages of these “Metaverse as a Service” platforms based on WebXR is that they do not require a predefined device or previously downloaded software applications. Instead, they can be accessed online via virtual reality headsets, computers, or mobile devices such as smartphones or tablets.